Cordstrap began over 50 years ago, with one man’s vision of a better way to secure heavy cargo during transport. It has evolved into the global leader in industrial strapping and lashing, with 500 employees across five continents. To maintain leadership the company needed to evolve their brand to help drive more value into an increasingly commoditised category.
The starting point for this transformation was a new corporate identity, with a more premium look and the flexibility to address all communication needs. A new, multi-lingual website was created, reflecting the global leadership of the brand through tone, opinion, expertise and information. A suite of literature and sales materials were developed focusing on customer needs and demonstrating Cordstrap’s expertise by industry sector and solution.
Throughout the journey a series of case studies were produced to document and celebrate progress, and an internal communications programme supported the progression and kept employees from around the world informed and inspired to keep moving forward.