Freeformers represented an interesting communication challenge, as they needed a digital solution that showcased their own digital expertise.

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Freeformers is a training company that helps businesses and teams drive digital transformation, enabling them to move faster, think differently, and increase uptake of their digital products in the market.  As a result they needed a website that reflected their modern, fast-paced perspective.

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The site had to appeal to a wide audience, from the CEO to the frontline staff of a wide range of businesses.  It needed to showcase the tools, workshops and events that Freeformers offer and deliver a wide range of content depicting people embracing and celebrating digital products and skills throughout the UK.

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It was required to showcase and explain how the training resulted in enhanced business performance through a series of case studies for big businesses like Barclay’s, Bain, BBC, Bloomberg, A T Kearney, Aberdeen Asset Management, Sky, Tesco, Virgin and Vodafone.  Finally, it had to be both dynamic and responsive – so that it could be viewed on a myriad of devices, while also allowing potential clients to download information on coming courses, request additional information, or book appointments, and sign up for training in real time.