For many consumers today, the cost efficiency and flexibility of a ‘pay as you go’ subscription is the best way to manage their mobile phone. PAYG avoids the hassles of getting tied into an expensive and restrictive mobile phone contract, and it allows you a handset upgrade whenever you like. It’s ideal for people who want to be in charge, and comfortable that they really are getting the best value possible.
The new designs for Tesco’s PAYG offering needed to be warm and engaging, with very strong branding. They needed to emphasis high quality, – as the PAYG customer is not just looking for a cheap deal, but a package that delivers the best possible value, – and they needed to be highly engaging and emotive in order to stand out in store and break through the clutter of similar competitive offerings.